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| IBM Selectric Typewriter |
In 1956 Thomas J. Watson, Jr. commissioned influential American industrial designer Eliot Noyes to create IBM's first house style program. Noyes spent years working on the project, collaborated with Charles Eames, Paul Rand, and Marcel Breuer, which result in the IBM Selectric typewriter design. The Selectric typewriter was introduced on 23 July 1961. Selectrics typewriter line was a highly successful model line of electric typewriters, eventually captured 75 percent of the United States market for electric typewriters used in business, before IBM replaced the line with the IBM Wheelwriter in 1984, and finally turn its typewriter business to Lexmark in 1991.
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