Polaroid SX-70 by Henry Dreyfuss

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Polaroid SX-70 folding single lens reflex Land camera
Image: Wikipedia


Introduced in 1972 and produced from 1972 to 1981, the Polaroid SX-70 received warm welcome and very popular in its time. It is an expensive camera used by top photographers and graphic artists like Helmut Newton, Ansel Adams, and Warhol.

Henry Dreyfuss include many sophisticated detail in the design elements of this camera. Decision to choose folding SLR camera as form factor itself is already need a complex light path system, utilizing three aspheric reflector shapes placed at unusual angle to create an erect image on the film and an erect aerial image for the viewfinder.

The camera body is made of a rigid plastic that is coated with a copper-nickel-chromium alloy that gives the impression of metallic colors (called glass-filled polysulfone). Many mechanical components made of high-precision plastic molding. Flash systems, motor drives and camera's electronic components powered by 6-volt "PolaPulse" battery.

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